BUSINESS DEVELOPMENT
Trade assistance for Canada
Coaches, consultants and trade specialists
There is a lot involved in exporting from an organizational and intercultural point of view. And the time difference of 5 hours with the East Coast up to 9 hours with the West Coast creates the necessary challenges from Western Europe. However, your customer is always online. And your perfect trading partner expects someone in the chat. And how do you deal with personal contact such as trade fairs and network events? How can you give proper export support?
The Van Holland Group helps you locally with the best people. Export Sales and Export Marketing for example. With flexible solutions we can help almost anyone within the budget that is available.
The right strategic choices
In the example below you can see exactly what goes wrong on average when doing international business. By using our export support you can avoid the biggest pitfalls.
Thanks to our handy checklists, you can be sure that your preparation is in order. Doing business is always a risk, you know that. What are the strengths and weaknesses of your story? Do you want more turnover, or better margins due to a higher volume? Do you want to replace customers you lost during the crisis? Or do you want to grow in a specific niche market? By asking the right questions and answers, the export advice will contribute to your goals.
What can go wrong?
- No sales plan and inbound funnel
- Too little export marketing
- Insufficient (pre) financing
- Hiring wrong employees
- Wrong legal advice
- No experience with the Canadian mentality
- Underperforming partners or agents
- No control on Export KPIs
